The Devon Fudge Company has long been known for its creamy, traditional fudge made with local ingredients like Devon’s famous clotted cream. Now, this local business is making waves internationally, finding success in the vibrant and competitive Japanese market.
The journey began when a company in Japan approached The Devon Fudge Company, specifically seeking a fudge that could meet strict local food regulations. The team explained:
“They needed a product free of artificial preservatives or flavourings,”
Their famous fudge fit the bill perfectly as their fudges only use natural ingredients like local butter and of course local clotted cream.
To ensure compliance, the fudge underwent rigorous testing in Japanese laboratories, confirming it was completely free of additives, preservatives, gluten, and palm oil. This opened the door for The Devon Fudge Company to enter an exciting new market in Japan.
Since July, the company has been supplying its fudge to Epicerie Causette, a British-themed market in Setagaya, Tokyo, which promotes British products to Japanese consumers. The reception has been overwhelming, with demand growing each month.
“It’s been incredibly popular, and we’ve been sending more and more each month.”
While classic flavours such as Madagascan Vanilla, Salted Caramel, and Rum Raisin have won over the Japanese palate, there’s also been interest in new, inventive flavours. The Japanese market has requested unique offerings like Pumpkin Spice, Lavender, and Lemon Meringue, pushing the Devon Fudge Company’s creativity to new heights.
Epicerie Causette has gone above and beyond in promoting both the fudge and the Devonshire roots it comes from. The store has created their own photos and banners, featuring Devon as the backdrop for their campaign, a move that has strengthened the bond between the two cultures and highlighted the uniqueness of the West Country.
This isn’t the first time The Devon Fudge Company has gone international. They’ve occasionally supplied fudge to France and fulfilled small orders in the U.S., but Japan represents a major step forward. It’s a sign that, even in an increasingly global world, the appeal of local, handmade products with rich traditions still resonates deeply across borders.
The Devon Fudge Company’s expansion into Japan is not just a win for them, but for Devon too as it showcases the region’s craftsmanship and quality on an international stage.
As the company continues to grow its offerings abroad, it remains rooted in its love for Devon.
