More than half of people in Plymouth experience loneliness at Christmas, with new research highlighting growing isolation, discomfort around seeking help, and the role of social media, prompting Drake Circus and Age UK Plymouth to expand festive support initiatives.
More than half of people in Plymouth (52%) experience feelings of loneliness at Christmas, according to new research commissioned by Drake Circus in partnership with the Mental Health Foundation.
Worryingly, one in five people (20%) say they expect to feel lonelier this Christmas than last year, while over a third (37%) wouldn’t know where to turn for help when struggling with loneliness or isolation. Almost 42% say they wouldn’t feel comfortable opening up to someone they trust about how they’re feeling.
Festive Support Expanded in Plymouth
In response, Drake Circus is building on its partnership with Age UK Plymouth, helping to raise awareness of the vital support available to people feeling isolated during the festive period.
Age UK Plymouth works across the city to help older people live happy, independent and fulfilling lives, ensuring people from all backgrounds feel valued, connected and supported within their communities.
This Christmas, Drake Circus will donate advertising space to the charity across digital screens, posters, social media and its website, helping to signpost support services and encourage donations during the centre’s busiest time of year.
Merry Mailbox Returns for Second Year
The centre has also brought back its Merry Mailbox initiative, inviting shoppers to write Christmas cards filled with messages of kindness and support. The cards will be distributed by Age UK Plymouth to vulnerable members of the community, helping to spread joy and human connection.
Shoppers can also donate directly to Age UK Plymouth via a contactless donation point located alongside the Merry Mailbox within the centre’s giving box.
‘Christmas Can Be a Lonelier Time for Some’
Greg Lumley, Centre Director at Drake Circus, said:
“Christmas is a special time that brings people together throughout our community, however sadly we know if can be a lonelier time for some.
“As well as raising awareness of the support Age UK Plymouth can provide to people experiencing loneliness and social isolation, we’re excited to see our visitors get involved with our Merry Mailbox and we of course hope to raise lots of much-needed donations to help this amazing organisation continue its important work.”
Social Media, Distance and Financial Pressure
The research also found that social media plays a significant role, with nearly one in five people (19%) saying online platforms make them feel more alone at Christmas. Distance from family (39%) and financial pressures (36%) were also cited as key contributors to loneliness.
Isabella de Villiers Kuun, Communications Officer at Age UK Plymouth, said:
“While many of us are getting ready to celebrate with the people we love, Christmas can feel very different for some older people, especially in Plymouth.
With rising winter costs and the city being one of the most deprived areas in the country, this season can be especially tough for those who are already dealing with daily challenges.
It’s something we see all the time in our line of work, which is why projects like this feel so important. They give us a chance to offer some extra comfort and reassurance, letting people know they’re on someone’s mind.
“Last year, the Merry Mailbox project was such a success. It invited shoppers to write thoughtful cards for our clients and others who might not have anyone to spend Christmas with – it was clear to us how much it meant to receive something so personal and kind. “
Festive Activities at Drake Circus
Alongside its community initiatives, Drake Circus will host a programme of festive activities throughout the season, including visits from cheeky elves, magicians, daily snow flurries and appearances from a famously grumpy green Christmas character.
To find out more visit – https://www.drakecircus.com/
