
Plymouth has pledged to get serious about cruise liners and now more volunteers are being recruited to provide a warm welcome to the visiting passengers as they step ashore.
The city’s Cruise Ambassador Volunteers greet cruise visitors as they arrive and share information and advice about what to see and do in Plymouth.
2022 is set to be a bumper year for cruise visits to Plymouth, with nine ships confirmed so far. As a result, more volunteers are needed to help showcase all that Plymouth has to offer.
Destination Plymouth and the Cruise Ambassador Volunteer held an open day on March 16 where local people with an interest and passion in Plymouth were able to find out more about what’s involved in being a representative.
The day included a presentation about the cruise industry by Glen Gardner, cruise development manager for Destination Plymouth, who was appointed last year.
Cruise Ambassador lead and volunteer Douglas Kerr also gave an overview about what’s involved, and attendees met other members of the volunteer team, as well as learning about different types of ships, berthing and attractions.
After a successful cruise re-start in 2021 with seven cruise ships visiting following the pandemic, Plymouth will welcome a diverse range of vessels this year including:
- Noble Caledonia Cruise Line’ expedition vessel Ocean Nova
- The luxurious Seabourn Ovation
- The classic Hebridean Princess
- A second successive-year call of the German ship Vasco da Gama of Niko Cruises
- The wonderfully entertaining Disney Magic
- Holland America Line’s impressive Nieuw Rotterdam
- Amadea of Phoenix Reisen

Destination Plymouth, working with key city partners Associated British Ports, Cattewater Harbour Commissioners, Plymouth Waterfront Partnership and Plymouth City Centre Company, now aims to increase both the number of cruise visits and the financial and reputational benefits that come with each visit, year on year.
Cruise tourism brings much needed additional revenues through passengers and crew spending on everything from visiting attractions, taking tours, buying gifts, eating in cafes and restaurants and taking boat trips. It also generates port revenues for berthing, pilotage, harbour fees and staff, creating potential new employment opportunities.
Amanda Lumley, chief executive of Destination Plymouth said:
“Plymouth has historically provided a warm welcome to passengers and visitors by sea even from the time of the Mayflower. We want to ensure that everyone who comes to the city feels like they have had a great experience and wants to come back and visit again.
“The Cruise Ambassador team led by Douglas Kerr have been invaluable providing local knowledge, guidance, enthusiasm and a warm welcome to visiting ships over the past few years. This is a great opportunity to join them if you are passionate about showcasing Britain’s Ocean City.”




