As part of the Royal National Lifeboat Institution’s 200th anniversary celebrations, Plymouth-based snack-maker, Burts is shining the spotlight on RNLI heroes with its limited-edition pack takeovers throughout the months of July and August 2024.
Featuring RNLI crew members, the exclusive pack designs will be featured on the two most popular Burts flavours: Lightly Sea Salted and Sea Salt & Malt Vinegar.
Burts has been in partnership with the RNLI since 2021, and since then has raised over £220,000 for the charity. The new limited-edition packs will continue to support the incredible lifesaving work of the RNLI, sharing its vital ‘Float To Live’ messaging and with a QR code on the back of the packs for consumers to scan, will help to increase donations.
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The new packs will be available from independent shops, cafes, delis and pubs, as well as retailers Tesco, Asda and Morrisons regionally whilst stock lasts.
The RNLI has saved over 144,000 lives since its formation 200 years ago which demonstrates the crucial work that the charity performs each day. The charity is made up of trustworthy, courageous individuals, making the waters around not only Devon, but the whole of the UK and Ireland a safer place.
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