
A Cornish womenswear boutique with a strong community focus is opening in Plymouth for the first time.
Pebble, an independent family-run business founded in 2022, will open at the Arcade in Royal William Yard on Sunday 5 October. The new shop will bring a carefully chosen mix of clothing, accessories and gifts to the city’s waterfront.
From Cornwall to the Yard
Pebble already has stores in Looe, Saltash and Falmouth. Founder Zoe Groom came up with the idea for the business during her recovery from breast cancer, looking for a new direction that balanced creativity with purpose.
The boutique is run with the help of Zoe’s family – including her mother, daughter and step-daughter.

Zoe Said:
Beyond the shopfront
The business has supported its communities in Cornwall by sponsoring a girls’ football team, running breast cancer awareness events, and joining in with seasonal celebrations. Plans are also underway for a clothes donation scheme to help local charities.
What customers can expect

The new Plymouth store will stock pieces from a range of independent and sustainable brands, including:
- One Hundred Stars – patterned kimonos and dresses
- Ichi – affordable Scandinavian fashion
- Merry People boots – featured in national style press
- Lucy Kemp jewellery – handmade in Cornwall
There will also be a selection of candles, fragrances and homeware.
A new chapter for the Arcade
Pebble is the second business to join Arcade, a cluster of small retail spaces created inside the Grade I listed Brewhouse building at Royal William Yard.
Emma Gardiner, Head of Commercial Property at Urban Splash, said Pebble’s move shows how the space is drawing in established independents:
“We’re delighted to welcome Pebble to Arcade. Zoe has built an incredible business with strong values and a genuine commitment to quality and community.
Pebble embodies exactly what we envisioned for Arcade – independent businesses that bring something unique to Royal William Yard and enhance the experience for visitors.
The fact that Pebble chose the Yard for its first location outside Cornwall demonstrates Arcade’s appeal as a destination for established, quality-focused businesses looking to grow.”
Pebble opens its doors on Sunday 5 October at Royal William Yard.





