Car retailing group Snows, which has a branch at Langage Business Park in Plympton, has revealed it has sold £37m worth of cars online in the last 18 months.
Across its sites across the south of England, Snows has processed over 2,700 transactions since launching its online sales platform. Sales quadrupled following the introduction of a nominal reservation fee during lockdown in May 2020.
In spite of car showrooms remaining closed for many months during lockdown and many workers being furloughed online retail has proved highly successful for Snows, which operates 50 car dealerships from 29 sites across the south of England, has been one such success story, revealing today that it has sold over £37m worth of cars since making online car buying a reality.
The forward-thinking car retailing group, which employs over 900 people regionally and sells car brands such as SEAT and Toyota, has been quick to see the benefits of online car retail, blending its physical showroom operations with its online platform.
It launched its initial product, called Click & Go, in August 2019. When COVID-19 emerged just a few months later, they acted swiftly to develop their online solution even further with leading auto ecommerce solutions provider GForces, to create a fully end-to-end online car buying solution.
The team have added plenty of additional functions in recent times. As well as increasing their Live Chat capability, the team began offering video call appointments with personalised walkrounds, alongside a small, fully refundable deposit mechanism to support its real-time click and collect-style used car retail offering.
Commenting on the success of their online sales journey so far, chief executive Stephen Snow said:
“We are a relatively compact, family-owned business, but that doesn’t mean that we can’t be innovators. Over the years, we have always prided ourselves on the quality of our customer service and we were completely focused on ensuring that our customers enjoyed their online experience and were able to interact with our showroom based staff easily whenever they needed to.
“The results we’ve achieved have been terrific, but just as importantly, the feedback from our customers has been incredibly positive and we’re looking forward to serving the local community both online and offline in the years ahead.”
