KFC staff from St Budeaux were joined by other team members from across Plymouth to take part in a litter pick to mark the launch of the Great British Spring Clean.
The KFC crews were joined by Clean Our Patch founders and Plymouth City councillor Bill Wakeham, collecting over 70 bags of litter on the day.
As a headline partner for Keep Britain Tidy’s Great British Spring Clean, KFC has announced a series of new litter commitments including the creation of a £40,000 fund to support and equip local litter picking groups in their efforts to tidy up local areas, which will be distributed by Keep Britain Tidy.
It also includes a commitment to partner with three local councils across the UK to trial new ways to tackle littering, such as testing localised anti-littering marketing messages and the creation of new concept rubbish bins.
KFC is increasing calls on its fans to #Don’tBeATosser and help keep local areas tidy throughout Plymouth with a new marketing campaign that aims to raise awareness of the litter problem and encourage everyone to be more mindful about how they dispose of their litter.
This will include the erection of 15ft banners at restaurants across the UK, carrying the slogan.
KFC’s latest litter commitments build on the brand’s long-standing partnership with Keep Britain Tidy and its work to date to tackle littering, which has seen the brand introduce daily litter picks for KFC’s 900 restaurant teams, to tidy up the local areas around KFC restaurants. It has also implemented internal training for its 28,000 team members to increase their knowledge of the environmental impact of litter.
Commenting on the litter pick, Ash Bowman of Clean Our Patch said:
“As the weather warms up and we all enjoy more time outside, the eyesore of litter in our local communities is more noticeable than ever. So what better time to launch our latest litter commitments than during the Great British Spring Clean. We’re pleased to have been joined by Clean Our Patch and Bill Wakeham to help us tidy up Plymouth.
“But tidying up our local area isn’t just a one-off event. We take our responsibility to tackling litter seriously and want to be part of the longer-term solution.
“That’s why we’re looking forward to funding local litter picking groups up with our new fund and working closely with Plymouth City Council and the wider community to explore ways to keep Plymouth tidy.”
