A Plymouth company which is among the global leaders in video streaming and digital solutions has been acquired by one of the world’s leading video software and data platform companies.
VUALTO which employs 35 people at its Armada Way headquarters in Plymouth, has been purchased by New York based JW Player.
VUALTO customers include the likes of ITV, France TV and the European Parliament, while JW Player’s clients include 12,000 media companies and leading broadcasters such as Fox, BBC, CNBC and EuroSport.
JW Player said that the acquisition deepens its ‘already robust offering to global broadcasters.’
The JW Player platform combines scalable video delivery with data insights from 2.7 billion unique monthly devices to help its customers achieve their business goals with video. The addition of VUALTO with enrich the platform with live streaming and digital rights management solutions.
This acquisition takes place as the consumption of digital video continues its push to the mainstream. Video now comprises over 80 per cent of all traffic on the internet, and according to JW Player data, people are consuming over two hours of digital video each day – a 40 per cent increase since the beginning of 2020. As a result, a digital video strategy has become a ‘must have’ not only for broadcasters and media companies, but also for organisations of all types.
Camilla Young, chief executive and co-founder of VUALTO, said:
“This is a huge growth opportunity for us as a business, as well as for our team. Our successful partnership with JW Player over the past year has given our teams the opportunity to successfully go-to-market under real-world circumstances.
“Through this, a natural culture match between our teams has already developed, which gives us incredible confidence that together we will be hugely successful. As we embark on this new chapter, our commitment to our existing broadcast customers and our DRM service remains, and we will continue to provide the same high level of support and service that our customers have come to expect from VUALTO.”
VUALTO was founded in 2012 by a team of technical experts with extensive experience working with major broadcasters and content owners. It has grown rapidly over the last nine years and now offers some of the most advanced streaming technologies on a global scale.
