Dartmoor Zoo is doing its best to help hard-pressed families enjoy a day out by introducing ‘annual passes’ enabling visitors to pay once and visit as many times as they want for free for the next 12 months.
With the cost-of-living crisis impacting the local economy and people’s decisions this change was essential. Not only does it let Dartmoor Zoo give back to their loyal customers, but it also supports local residents by providing a cheaper alternative to visiting the site.
Even with a complete overhaul of the ticket structure, unlike other Devon zoos, Dartmoor Zoo ensured they would remain free for children under the age of three.
Dartmoor Zoo chief executive David Gibson said:
“As a socially conscious charity we are very aware of the impact that the cost-of-living crisis is having on everyone. Families with young children are possibly one of the worst affected groups as they also must cope with the cost of childcare as well as dealing with the ever-increasing costs of running a home.
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“This is one of the reasons why Dartmoor Zoo does not, and will never, charge for under threes to visit the zoo with a full paying adult. Children are, quite literally, our future and if we can spark their interest in the natural world at as early an age as possible, there is hope that they will make better informed decisions when it comes to looking after the planet.”
The annual pass is just one of a selection of initiatives to help costs for guests including free parking on site and discounted additional children’s tickets on selected events.
Visit www.dartmoorzoo.co.uk for details.
Dartmoor Zoo also wanted to highlight the need to support the tourism market and has teamed up with the National Marine Aquarium and created a partnership called ‘Wet & Wild’. By visiting one of the two sites and purchasing full price tickets, families can then take their receipt or booking email as proof of purchase to the alternate site within 15 days and receive 30 per cent off the admission price.
